Product Management Training
Master non-software product development across five essential domains
Is Your Product Strategy Driving Growth?
Common pitfalls in hardware product development.
Are challenges like those highlighted above impacting your company's revenue and profitability?
Do you want investors to have higher confidence to invest for your early-stage company?
Have you considered Minimum Viable Product (MVP) approach?
- If not, why not?
- If yes, why is it not being successful?
Serving both new and experienced product managers, this training program equips professionals with essential skills for non-software product development across five key domains through interactive workshops, case studies, and hands-on exercises applicable to real-world hardware initiatives.
Training Modules
Introduction to Product Management
Clarifies the product manager's role at the intersection of business, technology, and user experience. Participants learn about product lifecycle, cross-functional collaboration, and the distinction between product and project management in hardware contexts.
Key Learning Points:
- Define the Product Manager's role and responsibilities in hardware development.
- Understand the stages of the product lifecycle for physical products.
- Identify key differences between Product and Project Management.
- Develop strategies for effective cross-functional team collaboration.
Duration: 4-8 hours
Understanding the Market
Teaches methodologies for market research, competitive analysis, and opportunity identification. Participants learn to analyze industry trends and position hardware products strategically.
Key Learning Points:
- Apply effective methodologies for hardware market research.
- Analyze competitive landscapes and identify key differentiators.
- Recognize and evaluate market opportunities and industry trends.
- Develop strategic positioning for hardware products.
Duration: 4-8 hours
Customer Problem Identification
Focuses on uncovering genuine user needs through research techniques. Participants create hardware-specific user personas, journey maps, and problem statements to ensure solutions address real pain points.
Key Learning Points:
- Employ research techniques to uncover true customer needs.
- Create detailed user personas and journey maps specific to hardware users.
- Formulate clear problem statements grounded in user pain points.
- Validate assumptions about customer problems effectively.
Duration: 4-8 hours
Strategic Alignment
Covers techniques for ensuring product initiatives support organizational objectives. Participants learn stakeholder management, business case development, and resource allocation to secure executive support throughout development cycles.
Key Learning Points:
- Align product initiatives with broader organizational goals.
- Master techniques for effective stakeholder management and communication.
- Develop robust business cases to justify product investments.
- Understand principles of resource allocation and prioritization.
Duration: 4-8 hours
Defining and Validating MVPs
Addresses the unique challenges of hardware MVP development. Participants learn frameworks for determining minimal feature sets, rapid prototyping techniques, and methods for gathering feedback before full production, while balancing technical feasibility, manufacturing considerations, and customer needs.
Key Learning Points:
- Apply frameworks to define the minimal viable feature set for hardware.
- Utilize rapid prototyping techniques suitable for physical products.
- Gather and interpret user feedback effectively during early validation stages.
- Balance customer needs with technical feasibility and manufacturing realities.
Duration: 4-8 hours